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How do I put a price on my Online Course?

Updated: Apr 3

Deciding on the price for your online course can be daunting. There's no one-size-fits-all solution, and what works for one course might not work for another. But fear not! We've got some helpful tips to guide you through this process with confidence. Let's make pricing your course both informative and enjoyable!

  1. Value Assessment: Take a moment to evaluate the unique value your course offers. Consider the skills, knowledge, or transformation it brings compared to similar courses in the market.

  2. Know Your Audience: Understanding your audience's needs, demographics, and what they'd consider a fair price is essential. It helps align the price with their perceived value.

  3. Course Complexity and Length: Longer or more intricate courses might warrant a higher price due to the depth of knowledge provided.

  4. Trial and Error: Don't shy away from experimenting with your price. Begin with a certain price point and remain open to adjustments based on market responses. Offering discounts or running special campaigns can gauge audience reactions. Just note that It’s not tasteful to increase the original price, make sure to not undervalue your course from the beginning to avoid this scenario.

  5. Feedback Loop: Gathering feedback from your audience is invaluable. Understanding their perception of the course's value and its pricing helps fine-tune your approach. You can do this by asking your students to answer "Are you satisfied with the pricing of the course?" at the end of the course by using the task module open question.

Price examples

Mastering the Art of Charm Pricing

Consider the psychological impact of pricing that ends with 9. Known as charm pricing, setting a price at $49 rather than $50 can significantly influence consumer behavior. This strategy leverages consumer psychology, where prices ending in 9 create a perception of a better deal, enhancing the perceived value and attractiveness of your course. Studies consistently show that prices ending in 9 tend to attract more attention and drive increased sales, making them a popular choice for many businesses. Embracing charm pricing could play a significant role in encouraging enrollments by making your course feel more accessible and appealing to potential learners.

Coursio Beginner Courses

We see an average price point at 499 SEK ($49 USD) on our beginner courses - mostly in the hobby, lifestyle category with a B2C target.

Coursio Intermediate Courses

Intermediate courses, typically sequels to the beginner level, command a higher price point. Here, prices often average around 699 SEK ($69USD)

Coursio Courses target to B2B

Courses tailored for businesses are priced higher, reflecting their value as significant investments in a company's knowledge base. Prices for these courses range from 999 SEK to 2999 SEK ($99-$299) and can even reach up to 10,000 SEK ($1000), depending on the course length and the depth of knowledge they offer.

Access duration may influence pricing

The duration of access to your course can significantly influence its pricing. When setting up your course in the settings before its launch, you'll decide how long users will have access. Our platform offers several duration options:

  • One month

  • Three months

  • Six months

  • One year

  • 18 months

  • Two years

Typically, a one-year access duration is popular for beginner and intermediate courses, presenting a compelling selling point: 'Take your time - you get a whole year to complete it!' However, the optimal access duration largely depends on the course's subject matter. For instance, a 6-week exercise program might encourage a shorter access window, like three months, to motivate timely completion. On the other hand, complex subjects benefiting from repetition might warrant access for a year or even two, potentially justifying a slightly higher price.

Herman Lindqvist Historic Bundle package (Swedish)

Bundle your courses

Additionally, consider packaging several courses into one bundle deal, offering learners the option to access multiple courses for a bundled price of 10-20% less than the original price. This can add perceived value and cater to learners seeking a comprehensive learning experience. You can also make a package with an even cheaper price and promote it with a "three for two package" deal during a short period. Do not forget to set this package as private after the deal period is over, so its not up for sale anymore.

Discount codes - Sale deals

Incorporating discount codes for special holiday or social media campaigns during the launch of these package deals can attract attention and encourage enrollments during these periods. Remember, the ideal price is one that reflects your course's value while being appealing and accessible to your audience.

How to name your discount codes

Naming discount codes effectively involves creating memorable, relevant, and easy-to-understand codes that resonate with your audience. Here are some tips and examples on how to name your discount codes:

Be Descriptive: Use terms that reflect the discount's purpose or occasion. For instance:

"SPRINGSALE15" for a spring-themed 15% discount.

"NOVEMBERDEAL10" - Offering a discount throughout December.

Keep it Simple: Make the code easy to remember and type:

"MEMBER20" for a discount for loyal members.

Seasonal or Event-Driven Codes: Use dates, seasons, or events for time-bound discounts:

"BLACKFRIDAY50" for a 50% discount on Black Friday.

"SUMMERFUN" for a summer-themed promotion.

"HOLIDAYGIFT" for a discount during holiday seasons.

"CHRISTMAS25" - Offering a 25% discount during the Christmas season.

Personalized Codes: Tailor codes for specific groups or partnerships:

"PARTNER20" for a discount for partnering businesses.

"VIP30" for exclusive discounts for VIP customers.

Urgency-Inducing Codes: Create urgency to prompt immediate action:

"TODAYONLY" for a one-day flash sale.

"LIMITED25" for a limited-time 25% discount.

Branding Codes: Align codes with your brand or course names:

"COURSIOSAVE10" for a discount on Coursio courses.

"LEARNMORE15" for a 15% discount promoting learning.

Remember, the key is to create codes that are easy to remember, relevant to the promotion, and resonate with your audience. These examples demonstrate how naming discount codes strategically can increase engagement and encourage conversions by making the offer more enticing and memorable.

Download a step by step guide on how to make a discount code in Coursio:

Download PDF • 2.91MB

Inside Coursio Edit store - Discounts

May these insights aid you in confidently setting prices for both your present and upcoming courses. Embrace these strategies as you navigate the world of course pricing, ensuring each value you offer finds its perfect place in your learners' journey. Want to learn more about launching courses? Read our ultimate guide on launching your first course with success!

Happy course launching! 🚀😄

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